2026
Chef’s Best
In March of 2026, Dining at Rockefeller Center launched an exclusive chef series in partnership with OpenTable, bringing together some of the city’s most celebrated culinary names for one-night-only experiences.
Each restaurant—Le Rock, 5 Acres, NARO, and Jupiter—served a curated menu of greatest hits inspired by their most sought-after sister restaurants, including Le Veau d’Or, Frenchette, Wild Cherry, Olmsted, Atoboy, King and more.
I created the brand identity for the event, choosing to lean into appealing spring-y colors, layouts inspired by diner receipts, and an illustration of Rock Center’s iconic Prometheus with a martini & platter of oysters.
Collateral included instagram posts + stories, emails, matchbooks, & menus for each participating restaurant. All nights sold out and introduced a lot of new people to Rockefeller Center’s restaurants.
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Creative Direction
Graphic Design
Illustration
Created brand identity + designed all collateral, both digital and print
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Rockefeller Center Marketing Team