Casper’s answer to holiday stress is the best gift of all: a good night’s sleep. With this in mind, I created a flexible library of playful, sleepy characters and spot illustrations for use across the entire brand campaign including digital, social, out-of-home and environmental activations. 

Using these illustrations, we brought holiday cheer to Casper’s 70+ store retail fleet from the windows to the sales floor, transforming Casper boxes into fireplaces & window displays into cozy bedrooms.