iNDIEPLAZA is an annual “celebration of independent music, merchandise, and workshops in the center of New York City, co-hosted by Rockefeller Center & indie pioneers Rough Trade. Featuring a thoughtfully curated lineup of artists, a band merchandise market, hands-on workshops, plus favorites of the food and drink scenes - iNDIEPLAZA is accessible, inclusive, all-ages, and free for all New Yorkers.”

I created an event identity using bright colors, organic layouts and dynamic shapes that I felt reflected the spirit of indie music and the festival. Applying this identity, I created campus-wide signage, stage + tent banners, credentials, merch, & social + digital marketing materials.