2021
Casper: Holiday Windows
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Illustration
Environmental Graphic Design
Created illustration library; developed window & interior displays for 70+ retail store fleet; prototyped design & selected materials
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Joey Augustyn — Senior Visual Designer
Amanda Sims — Production Designer
Casper's 2021 Holiday campaign centered around "The Magic of Casper Sleep". We brought this concept to life in retail windows by transforming the iconic Casper box into something more enchanting.
Using the display bedroom as a base, we layered and hung cutout illustrations to create depth, movement and whimsy in the window. We activated the interior of the store with shelf graphics, using blocks and slotted elements to create additional depth.
